| Use the
tips below to aid you in writing your classified ad and/or text
for your business directory listing. Start
your classified ad copy with an emotion-packed opening statement
that will get the attention of your reader.
This opening statement may be:
* a headline
* an opening sentence
Then, after your emotion-packed opening statement,
you just
a) Make a promise
b) Back it up with convincing proof and
c) Ask for action
First of all, it must appeal to the reader,
and it must say exactly what you want it to say.
Secondly, it has to say what it says in the
least possible number of words; short and sweet.
Thirdly, it has to produce the desired results
whether inquiries or sales.
Grabbing the reader's attention is your first objective. You
must assume the reader is "scanning" the page on
which your ad appears in the company of other classified ads.
Therefore, there has to be something about your ad that causes
the reader to stop scanning and look at yours! So, the first
two or three words of your ad are of the VERY important and
deserve your careful attention.
4 ingredients of any
good classified ad:
- Attention
- Interest
- Desire
- Action
Without these four ingredients skillfully
integrated into your ad, chances are your ad will just "lie
there" and not do anything but cost you money.
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